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About Us
Serving and Representing the Continuum of Care
LeadingAge Wisconsin is a statewide, nonprofit organization serving the long-term care community. Our members include care providers across the field of long-term care, assisted living and housing for older adults. LeadingAge Wisconsin serves our members through advocacy, education and collaborative strategies. We work to create a continuum of care that supports the independence and quality of life of older adults and individuals with disabilities. As a trusted resource, we help care providers solve challenges and deliver value for the people they serve.
Our board represents many of the most mission driven organizations providing long-term care and housing for older adults in Wisconsin. We rely on this talented group of experts to guide our policy priorities, educational offerings and organizational vision.
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The LeadingAge Wisconsin Difference
The LeadingAge Wisconsin difference starts with the passion and purpose of our members. LeadingAge Wisconsin members represent a wide range of organizations — nonprofit, faith-based and proprietary — but they all share the same guiding principle: They are mission driven. To our members, being mission driven means putting people before profit; reinvesting in teams, programs and services and always striving to deliver the highest quality of care. It’s a shared commitment that goes beyond business — it’s about purpose, compassion, and doing what’s right. That’s the LeadingAge Wisconsin difference.
Our non-profit and mission-driven proprietary members provide the highest quality care and housing for older adults in Wisconsin. Use our Member Directory below to find a LeadingAge Wisconsin member near you.
At Rocky Knoll Health Care Center, meaningful connections happen every day, sometimes between residents and some very special visitors: preschoolers. More...
The spring session of Echelon, LeadingAge Wisconsin's assisted living quality excellence program, discussed new strategies for growing assisted living… More...
Dickson Hollow and Kirkland Crossings broaden senior housing options to meet growing demand More...
Jennifer Michalak, staff development coordinator at Clement Manor in Greenfield, has been named a Veteran VIP in the McKnight’s Women of Distinction a… More...
We consider our business partners part of our membership. Known as “associate members,” our business partners aim to provide new and improved products and services to our larger membership. Associate members support LeadingAge Wisconsin financially through sponsorships and by sharing their industry expertise. While we value their contributions greatly, associate membership status is not an endorsement of goods or services our members provide.
Guest Article from Marsh McLennan Agency: Five Essential Steps to Enhance Safety Culture in Senior Care Facilities More...
Effective October 1, 2025 More...
Many of our Associate Members chose to become sponsors to extend their reach and demonstrate a higher level of commitment to LeadingAge Wisconsin and the care providers we serve. Our sponsorship packages are fully customizable to support your outreach and engagement goals.